It's Okay To Be White

The phrase "It"s Okay To Be White" (may be abbreviated as IOTBW) is a slogan popularized in late 2017 as a trolling campaign by members of the controversial discussion forum 4chan. The original idea behind the campaign was to choose an ostensibly innocuous and inoffensive slogan, put that slogan on fliers bereft of any other words or imagery, then place the fliers in public locations. Some white supremacists have promoted the campaign, often adding Internet links to white supremacist websites to the fliers or combining the phrase with white supremacist language or imagery.

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